Euphemobfuscation:

You know, I don't ever recall being told directly that the term 'cold-pasteurized,' as applied to food, actually means 'treated with ionizing radiation to kill the bacteria introduced into the food-product we are selling you because of all the feces we couldn't be bothered to keep out as we processed it. Good luck, sucker.'

I think any product so labeled should be resolutely shunned by one and all, not so much because of the possible unintended consequences of blasting things we consume with ionizing radiation or because I am some wacky anti-radiation luddite, but because to me it simply represents bad faith on the part of the seller to try and get away with such contemptible and contemptuous sleight-of-hand.

BTW, this process currently applies mostly to meat products, but is spreading to other things as well.